27. June 2025

VR/AR in the construction industry

From the design presentation to craftsman training


Challenges in the construction industry – and how immersive technologies address them

Digitalisation is fundamentally changing the construction industry. Virtual reality (VR) and augmented reality (AR) are among the key technologies that are making processes more efficient, transparent and collaborative. Especially in an industry in which many players with different requirements work together, immersive technologies offer decisive advantages, from the early design phase to the training of tradespeople. When used correctly, VR and AR open up new ways to avoid errors, reduce costs and improve quality.

But what does the reality look like?

The introduction of VR and AR in the construction industry is associated with challenges:

  • High investment costs: The purchase of hardware and software is still cost-intensive.
  • Training requirements: Employees need to be trained in the use of new tools, which ties up time and resources.
  • Integration into existing processes: VR and AR solutions must be seamlessly integrated into BIM, project management and construction site processes.
  • Acceptance: The switch to digital, immersive methods is not immediately met with enthusiasm everywhere.

Despite these hurdles, the potential is enormous. 3XPERTS sheds light on the most important applications and success factors for the use of VR and AR in the construction industry.

Opportunities and success factors: from planning to implementation

Design presentation and planning

VR makes it possible to experience construction projects as fully accessible digital models. Architects, clients and investors can virtually walk through planned buildings, check details and discuss change requests directly in the model. This creates transparency, minimises misunderstandings and prevents costly planning errors. AR complements this approach by superimposing digital models directly onto the real environment on the construction site, allowing planning statuses and actual conditions to be precisely compared.

Collaboration and communication

Immersive technologies promote collaboration between all project participants. With VR, teams can work on virtual models from any location, make design decisions and visualise changes in real time. AR supports communication on the construction site by displaying digital construction plans and instructions directly in the field of vision for site managers and tradespeople.

Tradesman training and safety

Another field of application is the training of tradespeople and technicians. VR can be used to realistically simulate complex construction processes and hazardous situations without any risk to those involved. AR-based training courses offer interactive step-by-step instructions and increase occupational safety by visualising danger zones at an early stage.

Construction site monitoring and quality assurance

AR is increasingly being used to monitor construction progress and quality. Site managers can use AR glasses to compare the current status with the digital model, recognise deviations immediately and document them. This saves time, reduces rework and improves documentation.

Conclusion: Immersive technologies as a competitive advantage

VR and AR are more than just digital gadgets, they are tools that make the construction industry more sustainable, efficient and safe. 3XPERTS focuses on practical solutions that can be integrated into existing processes and create real added value. Together with our partners at B3YOND-IT, we support clients, planners and contractors in the introduction and use of immersive technologies, from design presentations to tradesman training.

Are you ready to take your construction project to the next level with VR and AR?

Contact us at info@3xperts.com or use our digital contact form. We will be happy to advise you on the possibilities and success factors for your project.

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